Legal
Privacy Policy
Last updated 18 October 2026
This policy explains what personal data we collect through this website, why we collect it and what rights you have.
1. Who is responsible
Point Trade Technologies Ltd is responsible for personal data collected through this website. Contact us at hello@usepoint.trade with any privacy question.
2. What we collect
- Contact and demo requests: your name, work email, company, role, main commodity and anything you write in your message.
- Emails you send us: the content of your message and your contact details.
- Technical data: information your browser sends automatically, such as IP address, device and browser type, and pages visited. This is used to keep the site secure and working.
- Analytics data: if you accept analytics cookies, Google Analytics collects information about how you use the site, such as pages viewed and how you arrived. See About Cookies.
Data that customers record in the POINT platform, such as farmer and plot records, is processed under the customer's agreement with us and their own privacy notices. It is not covered by this website policy.
3. Why we use it
- To respond to your enquiry and arrange demos, which is in our legitimate interest and at your request.
- To send you information you have asked for, based on your consent, which you can withdraw at any time.
- To operate, secure and improve the website, which is in our legitimate interest.
- To meet legal obligations.
4. Sharing
We do not sell personal data. We share it only with service providers who help us run the website and our business, such as hosting, email and analytics (Google Analytics) providers, under contracts that protect it, or where the law requires us to.
5. How long we keep it
We keep enquiry data for as long as needed to deal with your request and any follow-up relationship, and then delete or anonymise it.
6. Your rights
Depending on where you live, you may have the right to access, correct or delete your personal data, to object to or restrict how we use it, and to data portability. To use any of these rights, email hello@usepoint.trade. You can also complain to your local data protection authority.
7. International transfers
Our service providers may process data in other countries. Where they do, we use appropriate safeguards required by applicable law.
8. Changes
We will update this policy if our practices change. The date at the top shows when it was last revised.